Business: Shenzhen Local Music (Shenzhenlocalmusic.com)
What: O2O Music Event Production & Social Media Networking Platform
My Role: Co-Founder, CEO, GM of Operations
When: 2009-2014
Where: Shenzhen, China
Highlights: 30 Concerts, 5 Festivals, 2 Open Mics, 1 Amazing Community
Project: 2013 SZLM Hip Hop Festival
My Role: Complete Event Production; GM of Operations; Promotion lead
When: 4.20.2013
Where: Shenzhen, China
Highlights: 50+ performers, 8 vendors,11 sponsors, ,< 5,000 attendee's, $100,000 in ticket sales & sponsorship
What was the SZLM Hip Hop Festival?
Shenzhen's first multi-national, local level Hip Hop festival involving local artists and businesses.
What did I do?
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Produced the event
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Secured event funding via sponsors
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Directed operations, logistics during event
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Hired event staff
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Promotion through all main media channels
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Contracts with vendors, media coverage
What did SZLM achieve?
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Inspired a community of multi-national collaboration that continues to this day, 2017
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$50,000 in ticket sales and merch/financial sponsorship
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Our first large-scale festival, business traction
SZLM Hip Hop Festival
SZLM Hip Hop Festival
Harlem Noodle Shake Promo. Shenzhen Local Music. Hip Hop Festival
2013 Shenzhen Local Music Hip Hop Festival. Highlights Video
2013 SZLM Hip Hop Festival f518 Idea Land Adrian Blackstock
 Hip Hop Festival Promo Poster1,000+ attendee's for the 04.20.2013 Shenzhen Local Music Hip Hop Festival 2013 |
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 2013 SZLM Hip Hop Festival.F518 Idea Land. Bao An.Skullcandy Crew 2 |
 SZLM news article SZ DailyHost of the 2013 Shenzhen Local Music Hip Hop Festival, Adrian Blackstock featured in an article in the Shenzhen Daily newspaper |
 SZLM Hip Hop Festival Ticket |
 2013 SZLM Hip Hop Festival.F518 Idea Land. Bao An.Skullcandy Crew |
 SZLM Hip Hop Festival. Crowd1,000+ attendee's for the 04.20.2013 Shenzhen Local Music Hip Hop Festival |
 2013 SZLM Hip Hop Festival.F518 Idea Land. Bao An.Take it to the floor |
 SZLM FansSporting the official SZLM Hip Hop Festival Hat merch |
 2013 SZLM Hip Hop Festival.F518 Idea Land. Bao An.Local Performers Wall |
 2013 SZLM Hip Hop Festival.F518 Idea Land. Bao An.Mark's Booth 2 |
 Crowd at SZLM Hip Hop Festival |
 Adrian Blackstock Hip Hop FestivalAdrian Blackstock emceeing the 2013 Shenzhen Local Music Hip Hop Festival at F518 Idea Land venue in Shenzhen, China |
 Graffiti during Hip Hop FestivaLive Graffiti during 2013 Shenzhen Local Music Hip Hop Festival. Shenzhen China. 1,000+ attendee's for the 04.20.2013 Shenzhen Local Music Hip Hop Festival |
 Rue doing headstand.2013 Shenzhen Local Music Hip Hop Festival. Shenzhen China. 1,000+ attendee's for the 04.20.2013 Shenzhen Local Music Hip Hop Festival |
 SZLM Hip Hop T-Shirt |
 F518 Idea Land, Bao An. Night shotVenue for the 2013 Shenzhen Local Music Hip Hop Festival. Shenzhen China. 1,000+ attendee's for the 04.20.2013 Shenzhen Local Music Hip Hop Festival |
 Ya Jian and Kenny, Shenzhen local music hip hop festival hatsSupporting the Shenzhen Local Music 2013 Hip Hop Festival |
 Skull Candy SponsorshipUS based, internationally recognized company Skull Candy headphones were a regular sponsor of SZLM events |
 Also featured in MagazineHost of the 2013 Shenzhen Local Music Hip Hop Festival, Adrian Blackstock featured in an article in the Shenzhen Daily newspaper |
 Adrian Blackstock Hip Hop FestivalAdrian Blackstock emceeing the 2013 Shenzhen Local Music Hip Hop Festival at F518 Idea Land venue in Shenzhen, China |
Project: SZLM 2nd Annual Blues & Folk Festival
My Role: Complete Event Production; GM of Operations; Performer
When: 6.5 - 6.10.2013
Where: 4 venues over 5 nights in Shenzhen, China
Highlights: 20+ bands, 15 vendors,10 sponsors, < 3,000 attendee's, $70,000 in profit sharing and sponsorship fundraising
What was the
SZLM Blues & Folk Festival?
Much like New Orlean's, Shenzhen is in the Delta region of Guangdong province and is a mecca of Chinese & international musicians, creative talents. This event was designed to pay homage to those New Orlean's origins and to support the emergence of a new Blues and Folk culture in Shenzhen.
What did I do?
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Produced the event
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Performed with my band, Brue
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Operations, event logistics
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Created partnership agreements w local art vendors, photographers
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Managed the website, email newsletters
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Booked the bands
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Promoted event through all media channels
What did we achieve?
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Defined a new sense of identity and culture through combining old and new international elements
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Connected host venues with Asahi beer
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Musicians represented 22 different nationalities
 Blues and Folk Festival PosterShenzhen Local Music Blues and Folk Festival poster. Shenzhen China 2013. |
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 2013.06.08 Session 4.2nd Annual SZLM Blues and Folk Festival. Pic-35-3710 |
 Shenzhen Local Music FoundersRue Moyer, Gabree Kwan, Martin Eicht |
 2013.06.08 Session 4.2nd Annual SZLM Blues and Folk Festival. Pic-42-2639 |
 Rue Moyer SpeakingRue Moyer speaking during Day2/5 of the 2nd Annual Shenzhen Local Music Blues and Folk Festival. Organized and produced by Shenzhen Local Music. |
 SZLM Blues and Folk Festival. |
 thats prd sponsorThat's PRD sponsored the 2dn Annual Blues and Folk Msuic festival. Organized by Shenzhen Local Music. |
 Jordan Dotson. SZLM Blues Festival |
 blues and folk flyers |
 Blues and Fok Festival. Chinese |
 Gary Hurlstone |
 Drum Circle at Festival |
 David Seymour, Frankies. SZLMDavid Seymour performing at Frankie's Bar and Grill during the 2nd Annual Blues and Folk Festival in Shenzhen, China. This event was sponsored by Asahi beer and organized by Shenzhen Local Music. |
 2013.06.08 Session 4.2nd Annual SZLM Blues and Folk Festival-3712 |
 2013.06.07 Session 3.2nd Annual SZLM Blues and Folk Festival. Pic-46-2612Rue Moyer gettin down |
 2013.06.08 Session 4.2nd Annual SZLM Blues and Folk Festival. Pic-126-3702 |
 Rue Moyer. Blues and FOlk FestivalRue Moyer performing his heart out at the 2nd annual Blues and Folk Music Festival. This event organized and produced by Shenzhen Local Music |
 Space Folk at Blues and Folk FestivaShenzhen locally grown folk group Space Folk performing at the 2nd annual Shenzhen Local Music Blues and Folk Festival. This event organized by Shenzhen Local Music. |
 Blues and Folk Festival. ShenzhenThursday brochure for the 2nd Annual SZLM Blues and Folk festival. Organized by Shenzhen Local Music |
 Blues and Folk Festival |
Blues and Folk Festival
Blues and Folk Festival
Flow Control at 2013 Shenzhen Local Music 2nd Annual Blues and Folk Festival
Eric Yu at 2013 SZLM Blues and Folk Festival
SZLM 2013 Blues and Folk Festival. David Seymour
BRUE performing original song "Passport" at the SZLM Blues & Folk Festival
Project: SZLM Halloween Rock Festival
My Role: Complete Event Production; GM of Operations
When: 10.26-27.2013
Where: F518 Idea Land, Bao An District, Shenzhen China
Highlights: 10+ bands, 25 vendors,10 sponsors, < 4,000 attendee's, $40,000 in ticket sales & sponsorship fundraising
What was the Halloween Rock Festival?
10 Bands from around the P.R.D. (Shenzhen, Hong Kong, Guangzhou) took part with the support of sponsors, venues, endorsements, etc. SZLM decorated the entire space with Halloween
What did I do?
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Produced, managed logistics for the event
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Led team for decorating, preparing the space
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Created partnership agreements w local art vendors, photographers, merchandisers
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Managed the SZLM website, email newsletters, complete marketing
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Organized, lead event execution
What did we achieve?
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1st to bring local expat & Chinese bands from 3 major PRD cities together for 1 show
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Shenzhen's 1st haunted house
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Matrix cooperation between many event management, talent booking agencies
 20131025-26 SZLM Halloween Rock Festival-7 |
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 20131026 SZLM Halloween Rock Festival 26th-9 |
 Rock fest |
 20131026 SZLM Halloween Rock Festival 26th-88Halloween Decorations all around the venue. |
 20131026 SZLM Halloween Rock Festival 26th-4Tiger beer was a primary sponsor for this SZLM event. |
 20131025-26 SZLM Halloween Rock Festival-5 |
 20131025_Halloween_Rock_Festival_25th_(by_又又)-8 |
 20131025 Halloween Rock Festival 25th (by 又又)-15 |
 SZLM Halloween Rock Fest Brochure |
 20131026 SZLM Halloween Rock Festival 26th-18 |
 20131025 Halloween Rock Festival 25th (by 又又)-16 |
 20131025 Halloween Rock Festival 25th (by 又又)-21 |
 20131026 SZLM Halloween Rock Festival 26th-87 |
 SZLM Rock FestivalMain Poster for the SZLM Halloween Rock Festival. Organized and produced by Shenzhen Local Music. |
 bg1 |
 20131025-26 SZLM Halloween Rock Festival-21 |
 20131025-26 SZLM Halloween Rock Festival-16 |
full view-square |
 Bracelets for Halloween rock festival |
 20131025-26 SZLM Halloween Rock Festival-3 |
SZLM Halloween Rock Festival 2013
SZLM Halloween Rock Festival 2013
Pokemon Dad - Shenzhen Rock Festival 2013
One Way Out - The Evil Deeds - Shenzhen Rock Festival 10/25/2013
The Bernard Purdie Shuffle - The Evil Deeds
![IT WAS I [Live] - POKEMON DAD](https://i.ytimg.com/vi/H-YxF8rm2AE/sddefault.jpg)
IT WAS I [Live] - POKEMON DAD
Project: SZLM Open Stage, Jam Nights
My Role: organizer; event host; promotional material; sound engineering
When: 2009 - 2014
Where: Throughout all of Shenzhen, China
Highlights: 6 separate venues, 6 separate jam nights
What were the SZLM Open Mics?
In Shenzhen, musicians from all around the world and within China come together over one common love - music. the Shenzhen Local Music open mics were the core to this connection and the foundation for which the live music scene in Shenzhen was able to blossom.
Which venues?
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Rapscallions Cafe Bar, Coco Park
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La Casa, Coco Park
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The Village, Shekou
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Brown Sugar Jar, FuTian
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Frankie's American Bar, FuTian
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BluBamboo, Shekou
What did I do?
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Established relationships with host venues
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Organized, managed music hosts, talent
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Created all promotional materials, marketing
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Sound engineering
What did we achieve?
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Started in 2010 with ZERO original expat bands. By 2014 there we're more than 10
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Foreigners and Chinese came together to perform
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These open mics were the petri-dish for the eventual SZLM music festivals
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2017 SZLM is no more but the community is still going strong with Adrian Blackstock and Charlie Utter hosting open mic at Tap's Brewpub in Shenzhen,
 Rapscallions Open MicShenzhen Local Music |
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 Rapscallions Open Mic"Hip Hop O'clock" during the SZLM open mic at Rapscallions Cafe Bar, Shenzhen China. |
Brown Sugar Jar Open MicDrum circle during a SZLM open mic at Brown Sugar Jar, Shenzhen China |
 Frankie's Open MicSZLM open mic at Frankie's American Bar in Shenzhen, China. |
 La Casa Open MicThe original Shenzhen expat open mic in Shenzhen, China. |
 Rapscallions Open Mic |
 Rapscallions Open Mic Poster |
 raps open mic szlm poster |
 rue raps shenzhen daily article |
SZLM Open Mics
SZLM Open Mics
David Seymour. Old Joe Hammer. La Casa. 2012 06 10
Open Mic at Rapscallions Bar. Organized by Shenzhen Local Music
Evil' Deeds at Rapscallions Open Mic.Organized by Shenzhen Local Music
Rapscallions Open Mic Hip Hop Impropmtu Rap 2
Project: SZLM Musician Showcase Events
My Role: Event producer; contract negotiator; promoter
When: 2012-2014
Where: Multiple venues in Shenzhen & Guangzhou China
Highlights: hosted at Shenzhen's #1 live music venue; featured musicians
What were the Showcase Events?
These events featured Shenzhen's most interesting, most active, and most up-and-coming musicians.
What did I do?
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Produced the events
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Booked, managed talent
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Contract negotiation with venues
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Marketing, promotion
What did we achieve?
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Introduced the underground live music scene to commercial live music venues
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Connected audiences with expat and Chinese musicians
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Provided the platform for original music bands to perform in commercial venues
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Helped talent get discovered, such as Siana Ponds, featured on That's PRD magazine cover
 Shenzhen's Queen of SoulSiana Pond, a.k.a. Altiise featured on the cover of That's PRD magazine, Shenzhen China. Siana was a featured artist of Shenzhen Local Music. |
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 Siana at Sunday ShowcaseSiana Degitz performing at the Sunday Showcase, held at the Terrace in Shenzhen, China. Organized by Shenzhen Local Music. |
 showcase village |
 Monday Showcase at The VillageWeekly Monday Showcase event held at The Village (now Craft) bar in Shenzhen, China. Organized and produced by Shenzhen Local Music. |
 Brue Performing at the Lone I ClubShowcase event, BRUE performing at The LoneI club in OCT Bay, Shenzhen, China. |
 Monday Showcase at The Village |
 Sunday Showcase, Open Mic at La CasaWeekly Showcase, open mic event held at La Casa, Shenzhen China. |
 Shelby Charnoff of Black Panda |
 Siana Degitz performing at Hooley's |
 Sunday Showcase, Open Mic at La Casa |
 Siana at the Sunday ShowcaseSiana Degitz performing for the Sunday Showcase held at The Terrace, organized by Shenzhen Local Music. |
 The Village. Weekly ShowcaseFrom 2013-2014, every Wednesday at The Village in Shenzhen, SZLM organized showcase events and open stage nights to showcase the amazing talent in Shenzhen. |
 Jubil Wong of The Friendly Cannon's |
SZLM Showcase Events
SZLM Showcase Events
Sunday Showcase featuring Siana, at the Terrace
Adrian Blackstock performing for Sunday Showcase at The Terrace
Rolling in the Deep. Covered by Wyld Ryce Live OCT BAY
Project: International, Local Band Concerts; Parties
My Role: Event producer
When: 2009-2014
Where: Multiple venues in Shenzhen & Guangzhou China
Highlights: SZLM built the platform for original expat bands to form, grow
What were the SZLM concerts?
Essential to the growing Shenzhen music scene were the "local" expat and Chinese live music bands creating and performing original music. Shenzhen Local Music made these concerts possible by building relationships with venues, promoting events within our website and across multiple channels.
What did I do?
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Negotiated contracts for shows with venues
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Booked bands at select venues
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Created marketing material, promotion
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sound engineering, stage management
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Managed the website, email newsletters
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Organized, lead event execution
What did we achieve?
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8 original music expat/Chinese hybrid bands were created under the SZLM label
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Our promotion and marketing efforts opened the doors for original music in local venues
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Original music is now a part of the commercial bar scene in Shenzhen
 SZLM 1 Yr Anniversary TicketA massive beach party celebrating the 1 year anniversary of Shenzhen Local Music. |
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 Sea World Square, Shekou |
 Ole Grand OpeningqThe grand opening event for French supermarket giant, Ole'. In OCT Bay, Shenzhen China. Organized and produced by SZLM. |
 SZLM 1 yr anniversary at the beach |
 Leo Pordes at Blu Bamboo2014.02.10 Leo Pordes |
 SZLM 1 yr anniversary Dancing |
 Saga Guitar Blues JamSaga hand-made guitars partnered with Shenzhen Local Music for artists endorsements and sponsored events. |
Lone I Club. OCT Bay, Shenzhen |
 seaworld 3 |
Hooley's Irish Pub. GuangzhouSZLM organized a bus and sold tickets for fans of BRUE to take a one-night-tour to Guangzhou for a BRUE show. |
 Fun Posters for Silly SHows |
 Wyld Ryce at Blu Bamboo |
 Jazz Duo. Django |
 Wyld Ryce. |
 Rue and the Fred2014.02.07Rue and the Fred |
 The Friendly Cannon'sLocal expat/chinese band the Friendly Cannon's performing at the Brown Sugar Jar. |
 Goodbye party for Rue MoyerOne of Shenzhen Local Music's last events - organized a going away party for Rue Moyer after living in Shenzhen for 8 years. |
SZLM Hip Hop |
 Sultry Blues, Saga Guitars SponsoredOrganized by Shenzhen Local Music. |
SZLM Concerts
SZLM Concerts
The Friendly Cannons. Secret Spot. SZLM 1 Year Anniversary Beach Party
NYC Based Eliane Amherd Jazz Artists Live at Frankie's American Bar, Shenzhen
Little Wing BeatBox, Rue Moyer, Alastair Dickie 2012 06 03
